The full vocal-cord workup. How your brand sounds when it whispers, when it shouts, and on the day it has to apologize. Ships with a voice guide your team will actually open, and a lexicon they'll quote in meetings.
Site copy, hero lines, the press release, the email your founder is too nervous to send. We write all of it assuming a person, with taste, on a Tuesday afternoon, is going to read it.
Products, companies, the haunted SKU nobody wants to inherit. 200-name long-lists, defensible short-lists, the one your CEO will pretend they thought of.
Manifestos, founder essays, the slow-burn newsletter that becomes the brand. Reported, edited, footnoted.
Headlines that fit on a billboard and arguments that fit in a thirty-second spot. We work alongside your designers, or we bring ours.
You wrote it yourself. It is fine. You hate it. We come in for one week, with a pen, and leave with the version you wanted in the first place.
That a brand is a logo sentence. That copy is the part of design that is read out loud. That tone is the new typography. That the right word, set in the right place, on a Tuesday afternoon, can do the work of a media buy. That if it can be deleted, it should be. That the best writing sounds like a person you would trust to feed your dog. We are not here to fill space. We are here to fill the page with the smallest possible number of words that could only have come from you.
— Maren Westcott, founderTwo long calls. We read every email your founder ever wrote. We ask what you wish you sounded like, and what you do not.
A first draft of voice, tone, and three sample pieces. Marked up by us, then by you. We don't write to please; we write to be true.
Second pass. Cuts. New cuts. A line you forgot you wanted to read. The version that survives this round is usually the version that ships.
Final assets, a voice guideline your team will actually open, and a 30-day window where we answer texts about commas.
Three sentences will do. We read every one, we reply within forty-eight hours, and we never sell your inbox to anyone.
California · remote
working with brands worldwide
Open · taking two clients
for July '26.